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Impact Theory with Guest Tom Bilyeu
Today, Jake has a special guest: Tom Bilyeu, the co-founder of Quest Nutrition and the host of the Impact Theory show. Before going straight into the interview, Jake focuses on the background story of Quest Nutrition. The company was born “out of misery”. He was able to deliver one of the best products in the world only when he focused on value creation.
Here’s what’s been covered in a nutshell:
The interview focuses on lessons learned from experiences with Quest Nutrition and Impact Theory.
Also, the two touch on belief systems essential for personal development:
- The focus of a business shouldn’t be on what’s most profitable for the business. Rather, the focus of the business should be on what one would love to do every day even if the business would fail. Once you can add value to people’s lives, the business comes to life. Because of the value it created, Quest Nutrition made people come back to the brand.
- The journey to success started from a technology company where Tom Bilyeu experienced a great lack of satisfaction and unhappiness in spite of progress and profit.
- The dream of coming to work and feeling happy came once he created a product that delivered a great amount of value. The Matrix became for Tom a metaphor for the way his belief system was going to change and develop.
- Setting up a framework for belief requires: separation from what you want, learning new skills on the hero’s journey, identifying areas of interest and nonetheless suffering through it all to reach your goals.
- Regarding his most important morning habits, Tom Bilyeu shared the importance of keeping a balanced thought life, balanced diet and sleep patterns through simple actions: prioritizing sleep, working out, meditating, reading then starting up his day at work.
- The most impactful conversation Tom had was during an Impact Theory episode with David Goggins, the man who pushed himself beyond normal limits, running 19 miles “on broken feet”. This life story is unique because it shows that no matter how much you’ve done, there’s still much more you can do.
- To Tom Bilyeu self-reset means clarifying and defining your identity. To the extent one manages to empower his identity, he will be able to change his behavior.
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